Our story
Founded by Lisa and Lee, Nelli was built because they lived the family chaos at home. And like every parent trying to get out the door by 8am, they knew the grind.
The same requests on repeat. Breakfast as a negotiation. Everyone somehow always running late. It wasn't that their kids were difficult. It was that nothing they tried was built on how children actually learn.
So they found Australian occupational therapists, behaviour therapists, and educators - and built something that was.
Today, thousands of Australian families have brought Nelli home. The reviews say it better than we ever could.
"Our mission is to give every child the secret code to independence. The habits that stick. The confidence that carries. And give every Australian parent their mornings back."
About us
This is us.
Lisa and Lee. Three kids. And the chaos that started it all.
We didn't build Nelli from a boardroom. We built it from our kitchen — because we lived every messy morning that Nelli now helps solve.
Proudly Australian-owned. Family-run. And built by people who truly get it.
Our Values
Everything we do is guided by these five principles.
Nuture
Every child deserves to feel capable. We build tools that support growth at every step — not just the easy ones.
Educate
We don't just make a product. We share the science behind why it works — so parents and children understand the why, not just the what.
Love
Nelli exists because two parents refused to accept that the chaos was just part of it. That love is in every feature we build.
Learning
Children learn by doing. We build habits through daily repetition, real rewards, and routines that actually stick.
Inclusive
Built for every child from day one. Neurotypical, neurodivergent, and every brain in between. Inclusion isn't a feature — it's the foundation.